OUR JOURNEY
A short time of how a tiny kitchen dream became a process driven, experience-first brand
A Dream Takes Shape (2013)
Embracing the mantra of “bigger, the better,” HowSweet officially launched on June 28, 2013, starting with café supplies and soon stepping into dessert catering. What began as a passion quickly turned into a pursuit of something larger and bigger.
Learning, Experimenting, Evolving
The path to mastery was anything but conventional. A blend of experimentation, hands-on learning, and prudent financial management shaped our journey. Guided by the ethos of “catch and create,” challenges became opportunities, each order a new lesson.
Passion Meets Pragmatism
At HowSweet, learning became meaningful earning. Customers from diverse walks of life taught us what true excellence truly means. Their trust turned resilience and determination into the strong foundation of our process-driven, experience brand.